"The medium is the message" ~ McCuhan
Understanding Media is a timeless analysis of how language, speech and technology shape human behavior in the era of mass communication. The author, McCuhan, probed the ways in which new forms of media change the perceptions of societies, with specific focus on the effects of each medium as opposed to the content that is transmitted by each medium.How literate can students really be if they only use ONE MODE of communication? Words are an important foundation literacy but not the sole communication in a digital age. How many modes of communication [new literacies] are present in your learning environments? How many genres of digital mediums are students rehearsing and mastering while expressing their ideas and understandings beyond words? While there are always learning curves in using new mediums - FIRST make sure the author has something worthy to express before packaging it with any digital tools.

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